Robyn Thekiso, SAFREA executive member, will unpack the drive behind freelancing and how this is impacting the future of the global economy at Madex 2018.

SAFREA examines the future of freelancing at Madex 2018


If Wi-Fi is the new currency and mobility is the new black, then freelancing is the vanguard of a new business order. As technology continues to transform ahead of the economy, traditional business models struggle to adapt to the growth potential of an independent work base.

Robyn Thekiso, executive member of the Southern African Freelancers’ Association (SAFREA), will unpack the drive behind freelancing and how this is impacting the future of the global economy at Madex 2018.

In its second year, Madex 2018 will take place on 6 and 7 June at the Sandton Convention Centre in Johannesburg from 9 am to 4 pm on both days.

Madex 2018 aims to bring marketing matters to life. It is the ultimate marketing expo for anyone operating in spaces like digital and social media to advertising, PR, design and more.

Madex has once again been co-located with Markex 2018, a premier promotional event that’s been running for 31 years. The two expos, which aim to provide a full-spectrum marketing trade expo, will run side-by-side as they did last year.

SAFREA is excited to partner with Madex for the second year running. Robyn’s talk, titled “Freelancing is the future”, will take place at 11.40 am on 6 June.

With over 20 years’ experience across a wide range of marketing disciplines, Robyn is a freelance writer with a flair for strategic communications. She dispenses valuable insight and counsel, develops marketing communications strategies and plans, and creates content for an array of formats, including her own blog ( As part of her duties on the Executive Committee, Robyn is responsible for SAFREA’s Annual Media Industry & Rates Survey.

“This is a fantastic opportunity for SAFREA to shine a spotlight on a communication space that is showing phenomenal growth,” says Meneesha Govender, Executive Chair of SAFREA. “More and more people in the marketing and communications sector are seeing that freelancing is indeed a viable and attractive option. This space is often ignored and under-valued,” she adds.

“But we are aware that freelancers in our own organisation, as well as the larger market, are multi-talented, highly educated and skilled individuals. It is time for companies to take them seriously and see how they are going to be an integral part of future workspaces.”

If you want to know more about freelancing and the future, don’t miss Robyn’s talk.

The key focus for Madex 2018 is content. This includes two free-to-attend seminar theatres focusing on industry content in the form of The Fundamentals. These seminars aim to provide a firm foundation for anyone looking to be as impactful as possible in the marketing space. The Marketing Academy is targeted at experienced industry players who want to sharpen their focus and master the intricacies of the sector.

And what’s a marketing expo without a bit of fun? This year, there will be a fabulous doodle wall on which you may unleash your creativity. Add to that exhibitors, experts, speakers as well as disruptors and mavericks, Madex 2018 promises to have something for every marketing-mad visitor in sight. Don’t miss it – it’s your one chance in the year to meet some of the top marketing influencers in the country.

You’ll also have access to a number of exhibitors who will be showcasing 3D and augmented reality, advertising campaigns, digital, event, general and mobile marketing, graphic design, outdoor branding, packaging and printing, PR and communications, SEO, social media, and more.

Registration for Madex is open – R50 will get you in the door. Get your ticket online or at the door.


For more information about Madex, visit or contact You can follow us on Facebook, Twitter, Instagram or LinkedIn and Madex on Facebook, Twitter and Instagram.

SAFREA is a Registered Non-Profit Organisation (NPO 114-297).
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