Tips and tricks

SAFREA has an extensive network of experienced freelancers who are always sharing their knowledge and advice with fellow professionals.

The pages below cover tips and tricks that can boost your freelance career, written and submitted by SAFREA's trusted members. Areas of interest include writing, editing, rates, business practices and shared experiences in the visual and written communications and media.  

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Please note: These pages are accessible to members only.

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5 tips for starting your own freelancing business

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Safrean Renee Moodie shares five of her best business tips to help guide new freelancers in the creative/media world. 

A freelancer's guide to setting up a blog or website

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SAFREA member Simon Hartley offered sage advice to Google Group members on where to begin when thinking about starting a blog or website.

7 steps to future-proof your business

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7 steps

The freelance community is well aware of how fleeting jobs can be. As a freelancer, you need to keep your skills relevant and focus on anticipated changes to ensure that you continue to offer something that people will actually pay for.

Gentle reminders for payment

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Are you having trouble with late, or non-payment? Consider joining the Gentle Reminders Club.

Ideas for generating work

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Collaboration and sharing ideas strengthens the freelance community. Marc van Sittert shares what works for him to generate work. It includes useful hints and links for easy reference. 

Recession pinch: impact on freelancers

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Are freelance communiation professionals feeling the pinch of an impending recession? According to Tiffany Markman's research, many are. But a close percent of people interviewed say they're doing just fine. Read more on how freelancers are reacting to the changing economic times.

Develop a strong social media strategy

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View Lynne Smit's thought provoking presentation on social media strategy as a service to clients, which was given to SAFREA members in the Western Cape.

Building your freelance business

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SAFREA's Marina Pearson shares valuable thoughts on how freelancers can build their business in order to see more work and success.


Sharpen your negotiating skills

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As a freelancer, you will be constantly negotiating and resolving conflict in your professional and personal life. Studies have shown that negotiation skills are among the most significant determinants of career success. Being an adept negotiator will stand you in good stead.

Networking: Small talk and job mining

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SAFREA member Jaco Wolmarans used to shun cocktail parties – until he realised how much business freelancers can win at these networking events. He gives good advice on how to get networking right.

Principles for freelance success

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Traditional employment rules no longer apply and more people are exploring the feasibility of a freelance career. As with most things in life, there are pros and cons to be considered and a few key principles to keep in mind, writes Grant Cyster.


15 Stress busters for freelancers

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Freelancing as a writer, editor, designer or photographer is a tough gig with a lot of pressure. Roxanne Reid gives some pointers on how to dodge the stress bullet.

5 ways a freelancer can stay sane

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There are many great benefits to being a freelancer, but there are the inevitable challenges that come with the job. Tamara Oberholster shares guidance on how to maintain balance as a freelancer. 

How to write for your own business

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Content creation – writing articles, blog posts and newsletter articles on a regular basis to boost website traffic, public interest or even sales, is an increasingly popular marketing tool. Tiffany Markman shares a straightforward three-step tutorial, ideal for non-writers, on how to write articles for your own business.

Pointers to consider when setting up a website

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SAFREA member Simon Hartley shares his knowledge with those considering starting website. From understanding how to choose between hosting options, to some basic information about search engine optimisation (SEO).

Freelance marketing during a recession

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During a recession, nervous businesses tend to cut back on marketing. “After all,” they say, “most clients are becoming more cautious about spending, so let's conserve our resources, wait out the downturn and spend when the economy picks up.” Not true, explains Tiffany Markman.

Useful tips from veteran freelancers

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SAFREA members Stephanie Nieuwoudt and Ray Joseph joined a special event with the Western Cape branch to share their experiences using Small Claims Court and dealing with media professionalism. The lessons they shared can help all freelancers.


Want to be a journalist? 7 things you need to know

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If you have a passion for people, a natural curiosity about how things work and why stuff happens, plus you love writing and have a desire to see your name in print, then a career in journalism could be for you. Here is a fast-fact tour of the deadline-driven world of hard news journalism.

10 Tips to cultivate relationships with editors

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Here are a few tips that will help if you are an aspiring writer, or you simply want to augment your professional qualifications by publishing material related to your field of expertise.

14 Freelance tips from Tony Weaver

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Veteran all-rounder Tony Weaver offers his colleagues tips for survival as a freelance journalist.

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