The SAFREAN: March 2019

Bringing you the latest news in Southern African freelancing


Dear Safreans,
We are nearing the end of March, marking the end of the first quarter of 2019. I am, once again, reminded of how valuable time is. 
The phrase “time is money” is false. Once time slips through our fingers, it is gone forever. Money on the other hand can be replenished. Time cannot be replaced. Time with your family and loved ones is gone forever when you missed theopportunity to be present. Time is thus more valuable than money. 
We need to remove time from our income generation. There are only so many hours in a day and if we equate hours into Rands we will eventually reach a ceiling therefore capping our income level. As a freelancer we ask: “Sure, but how do I break from this invoicing model?”
If we learn to increase the speed in which we can make money, then we can shift our focus to income-producing resources. We must learn to work smarter – figuring out ways to go faster and higher, using less energy. We can always make up in leverage where we lack in ability.
We need to delve deeper into our client’s problems, offering unique solutions, exclusive attention and offering first class service to our clients. We are, ultimately, our own sales force. Selling is cooperation persuasion, and a client will pick up if we are not fully passionate about our own offer to them. People love to be sold – if it is something that will solve a problem for them.
Therefore, listen twice as much as you talk and add value to what you offer by including solutions and options they never expected purely because you payed closer attention. Anyone would be delighted if they were offered fresh bread, home-made butter and jam if they were only expecting a loaf of bread.
In our effort to continue building this organisation’s reputation, we need to start with ourselves:
  • Love and raise the value of what you do
  • Believe in yourself and your service
  • Outsource in areas that you lack
  • Look for opportunities to exceed your client’s expectation
  • Use testimonials of happy clients on your website and social platforms
  • Under promise and over deliver
  • Be generous 
  • Be happy (yes it is a choice)
  • Make it happen!
Our Photographer
While we embrace our strengths we want to thank this month’s photographer for his ability to market his photographic skills. Thank you to Jaco Wolmarans for this month’s newsletter photographs – to find out more about his work follow him on Facebook @jacowolmaransphoto - 
Tina Krynauw






Mark Klein from Mark Klein Productions (MKP) is a multi-talented “business entertainment” expert running an audio-visual production house and theatre staging facility. He was awarded the coveted Golden Camera Award in Hollywood at the 2009 US International Film and Video Festival, where his documentary “Nelson Mandela – Father of the Nation” won first prize.
Please tell us more about what you do and how long you’ve been a freelancer. 
I have run MKP as a video and entertainment specialist since 1985. The package includes Technical Director and Staging Expert. Video productions are very "top-end" and innovative. It includes working the corporate market for launches, awards ceremonies, and announcements; as well as the live aspects of rock concerts, live stage shows, supplying bands and performers for gigs... through to the staging and execution of the show. This all falls under one roof, with the ability to retain and control each gig properly and to perfection.
What does a day in your life look like?
I am happiest working in a smoky, dirty, hot factory with fire and brimstone, because it is all so visually stimulating and allows for creative shots to jump into my lens. Equally, being an old theatre person, the stage holds its own mystique every time you enter from the wings!
Where/how do you find inspiration?
I have an affinity for telling people’s stories - I interview hordes of people each year for various high-level projects. I am inspired by two facets - the guy in a dingy basement in Soweto who is teaching blind people computer skills, and then the opposite end of the scales, learned Professors and CEOs. This whirlpool of knowledge, skills and aspirations are the mettle that drives me, too. And then.... I support a vast number of military veterans and orphans with fundraising and weekly food parcels. This makes up my "kaleidoscope of life" which gives me great pleasure!
What advice do you have for other freelancers?
  • Be creative ... And kind to others.
  • Its bloody tough in this “Freelance arena.”
  • Creativity makes your cash.... Giving freely to others makes your soul!
How long have you been a Safrean, and why are you a member of SAFREA?
I have been a proud member for three years. I find a lot of value in the opinions bandied about by members, and I respect each comment, as I am not too old to learn new tricks!  I walk beside great people, who are very positive!
What is your work/life motto?
Don't count the days.... Make the days count!


At SAFREA, we're always on the lookout for time-saving tricks and business insights to help our members take their careers to the next level.

This month, Safrean Dave Henderson shares his business experience to help other entrepreneurs on their journey to success - What I would do differently if I had to start my business again.




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