Sue Charlton

Membership Number: SAF01045

Contact Details

Company Name:SJC Creative
Work Phone:0877013860
Home Phone:0877013860
Cell Phone:0825794263
Email:sjc@worldonline.co.za
Work Address:P O Box 2626
City:Johannesburg
Postal Code:2040
Province:Gauteng (South)
Country:South Africa

Profession Details

Media:Radio, Newspapers, Internet - Website and Blogging, Public Relations, Trade Publications, Television
Speciality:General, Travel, Business/Finance, Environment, News, Profiles, Property, Technical writer
Profession:Writer, Copywriter, Editor, Proofreader, Publicist

Experience

Sue Charlton, Founder of SJC Creative,  believes that with the  media landscape constantly changing one should consider media combinations to fully maximise the targeted outreach of a media campaign, but having said that, a media campaign should not be all about 'reach' in the numerical sense, it should be about reaching the target audience appropriate for the client's message.

Combinations of print, social media and online platforms when used in tandem offer a greater readership and footprint for many business-to-business media campaigns, however, it is the client's message, service or product that will define the correct and most suitable choice of media outlets.

SJC Creative specialises in B2B media relations and focuses on the industrial, engineering and business industries.

SJC Creative was formed in 2004.The company offers public relations and media consultancy expertise  as well as  photographic services, webtext writing, social media text and copy for promotional materials.

The company works either on a retainer or project basis.

Sue Charlton is an Accredited Public Relations Practitioner.

Sue is a member of:

  • Public Relations Institute of Southern Africa
  •  National Press Club
  •  South African Institute of International Affairs,
  •  SAFREA
  • previously sat on the Exco of  the Johannesburg Press Club as well as the International Association of Business Communicators, Southern Africa.

 

 

 

 

 

SAFREA is a Registered Non-Profit Organisation (NPO 114-297).
PBO 930049795