|Company Name:||Media Mule ZA|
|Work Phone:||083 303 3535|
|Home Phone:||083 303 3535|
|Cell Phone:||083 303 3535|
|Fax Number:||086 729 4535|
|Work Address:||Box 15315|
|City:||Vlaeberg, Cape Town|
|Media:||Consumer Magazines, Internet - Website and Blogging, Newspapers, Public Relations, Trade Publications, Books|
|Speciality:||Columnist, Culture, Environment, General, News, Property, Travel, Profiles, Academic, Business/Finance, Consumer issues, Legal, Technical writer, Training|
|Profession:||Copyeditor, Editor, Project Manager, Publisher, Researcher, Subeditor, Translator, Writer, Copywriter, Photojournalist, Proofreader, Journalist, Publicist, Photographer, Videographer|
I practice as a media, communications and strategy specialist and have 24 years’ experience in the field of media, communications and publishing.
For the last few years I have been a full-time consultant in the RamsayMedia Custom Publishing division involved in editorial, brand building, product development, PR, communication and strategy services for the multinational automotive group Toyota Motors South Africa and Lexus South Africa as my key responsibility, working on the group’s internal and external communications programme strategies and services. Since early 2016 I also act as content and strategy partner for Gumtree South Africa and Ogilvy PR on behalf of RamsayMedia.
Under my leadership, Toyota’s corporate internal and external CRM publication and platforms have won several SA Publication Forum Awards: In 2012, Best Corporate Publication; winner for Best Design; Best External Magazine (Category A); runner-up Best Communication, and three Excellence Awards for Writing, Design and Communication. A further six awards in 2013 were for runner-up, Best External Magazine; winner Excellence in Design, Excellence in Writing and Excellence in Communication; runner-up Best Design; and Third-Best Publication Overall. The 2014 awards included winner Excellence in Design, Writing and Communication, and Finalist: Best External Magazine (Cat A). 2015 awards were for Excellence in Design, Writing and Communication, Finalist Best Corporate Publication, and 2nd Runner-up Best External Magazine (Cat A); 2016 awards for Excellence in Design, Writing and Communication.
I also act as media, PR and communications specialist, liaison officer, editor, researcher and strategist for other external clients, the RamsayMedia involvement being part of my contractual duties. For detail on these, please refer to the attached CV.
Personal attributes include proficiency in senior management and budgets, and planning, reporting and presentation skills. This naturally assumes being computer and programme proficient, including various Windows and Mac programmes (including InDesign).
While foremost an editorial person, I wish to emphasise the role and responsibilities I play in promotion, marketing, PR and communication strategies, interaction with clients on multiple levels, and presentation skills. In terms of specific performances areas I deal with editorial, graphic design, printing and photographic issues, compilation of editorials and releases, and product strategy and development on a daily basis. Dealing with numerous media partners regularly, I have a strong working relationship with many South African media houses, their publications, editors and journalists/contributors.
I have a high level of technical writing experience, work in the field of communications as my daily economic activity, and through my past automotive involvement have a high level of consumer and business background both locally and internationally.
In summary from the CV: I have a number of years’ experience at a Cape Town daily newspaper as general news reporter, a few years at internet company M-Web, six years as private media consultant at New Media Publishing, six years as specialist publisher and senior division manager, and a number of years in direct senior PR and specialist communications management services as part of my editorial custom publishing involvement, all of it inclusive of the print and the 360/multimedia environment.
Apart from a keen interest in current affairs, I have been fortunate to have travelled extensively as part of both my work responsibilities and privately (both in Africa and every other continent) and had the opportunity to be involved with a number of multinationals on their communication and brand strategies locally and abroad. I consider myself to have excellent problem-solving, organisational, time management and communication skills.
I have 24 years of experience in active media of all types. Academically I have a BA Law degree from Stellenbosch University with social sciences (Sociology and Political Science) as anchor courses (as well as part of an LL.B degree), and a diploma in Development Studies from the University of South Africa (UNISA) with Anthropology as major. I am perfectly fluent in English and Afrikaans, have some proficiency in German and a very basic understanding of written Mandarin.
CV for François Rabe
NAME: FRANÇOIS RABE
DATE OF BIRTH: 9 August 1966
NATIONALITY: South African, ID 660809 5201 087
LANGUAGES: English, Afrikaans; some German; basic Mandarin
POSTAL: Box 15315, Vlaeberg 8018 – Cape Town, South Africa
Mobile: 083 303 3535
INSTITUTION: QUALIFICATION: YEARS:
Tygerberg High School National Matric Certificate 1984
University of Stellenbosch Bachelor of Arts degree (BA Law) 1987 - 1989
University of Stellenbosch LLB (not completed) 1990 - '91
University of S.Africa (UNISA) Diploma in Development Studies 1992 - '93
(gap 1985-86: two years compulsive military service)
1992-2001: I started my media career in May 1992 as journalist at the Cape Town daily newspaper Die Burger, where I gained additional experience in the layout of pages on computer (acquiring basic DTP skill), sub-editing and seeing to some of the general technical aspects of the end product. From January of 1993, employed in the Promotions Department of the paper and responsible for supplements on a wide range of topics, among them motoring, house and home, leisure, lifestyle and travel topics. This provided the opportunity to assist the then Motoring Editor of Die Burger, which in turn lead directly to promotion to his role at a very young age when that editor retired in 1997.
Early in 1999 I joined internet service provider M-Web to establish the successful motoring site M-Web Motoring, which at the end of January 2001 was renamed Wheels24 (www.wheels24.co.za). This provided the opportunity to hone my skills in the business of online publishing. From the middle of 2000 I took on the added responsibility of managing the website M-Web Sport.
2001-2006: During this period I ran a private media consultancy under the name Ditto, acting as writer/copy writer, translator, photographer, advertising and marketing consultant, general content consultant, strategist/media planner and PR and communications consultant on a senior level. Client base included the following publishing houses: Naspers/Media24, New Media Publishing (NMP), Ramsay Son & Parker/RamsayMedia, Caxton, CondeNast, SchreiberFord, Picasso Headline, Wilkin Communications, VinPro, Nissan South Africa, Daimler South Africa, Ford Motor Company of Southern Africa/Premier Auto Group (PAG), and others.
2003 to the present: Director and Secretary of Tussenberge Pty Ltd., an agricultural business corporation cultivating and exporting fynbos flower products to Europe.
2006-2008: Joined RamsayMedia (then RS&P) as Deputy Editor: WIEL Magazine.
2008- 2010: Editor: WIEL Magazine and senior division manager of RamsayMedia Automotive.