Amanda Onamandla Mathe

Membership Number: SAF01704

Contact Details

Company Name:Ndlovukazi Online Media
Work Phone:074 294 1303
Home Phone:031 206 2360
Cell Phone:074 222 3840
Secondary Web Address:
Postal Code:4000
Country:South Africa

Profession Details

Media:Internet - Website and Blogging, Social Media, Television, Public Relations, Advertising, Newspapers, Radio
Speciality:Culture, General, News, Humanitarian, Profiles, Health, Business/Finance, Education, Property, Training
Profession:Writer, Social Media Expert, Copywriter, Proofreader, Publicist, SEO Expert, Journalist, Web Designer


Founder of Ndlovukazi Online Media, Digital Media Strategist & Consultant Freelance Social & Online Media Content Creator and avid lover of life.Young, bubbly and an outspoken individual. Amanda Onamandla Mathe has grown up in the ever changing society of South Africa. Born in the bustling city of Durban, her home is the seashore and digital is her playground.

Introduced to the digital world in 2009 while acquiring her National Diploma in Journalism at the Durban University of Technology. She began understanding engaging online media platforms while in her studies and was then afforded the opportunity to attend the Future Journalist Programme, hosted at Rhodes University and sponsored by Highway Africa. It is where the learning and development into blogging as well as social media began. Practicing and refining her skill came evident while attending the 2009 National Arts Festival in Grahamstown as well as the 2009 Highway Africa Conference: Reporting and Coverage about Development in Africa.

Being a student was not enough for this young lady, as she then became the Class Representative and a member of the Journalism Advisory Board in 2009. Upon completion of her studies she took up an internship with South Africa Young Men’s Council Association, assisting and building the organizations online and media presence, as well as stakeholder relations with YMCA Sweden, Norway and U.S.A. Having worked with funding organizations such as Gibela KZN, this allowed her into the opportunity to be the Acting Head of the Communications, Marketing and Fundraising Department at McCord Hospital. Where she worked closely with the CEO, CFO, PR and Head of Nursing at the hospital to ensure the branding and communications management with internal and external stakeholders was maintained. In this role she built relationships with banking organizations and international organizations to provide support for the hospital’s HIV/AIDS initiative: Siyathemba that continues to receive support today, though no longer there.

Thereafter began her freelancing career in 2011 - 2013 in an effort to curb the society challenge of unemployment, landing opportunities as a junior reporter for Hippo Communications covering the Medical Professionals Conference held in Durban South Africa. She also covered the Department of Social Development conference: Support for Orphans and Abused children of the HIV/AIDS pandemic, providing articles for Parent24. Her leading piece on the youth wage subsidy listed on the Sowetan – Youthtube page, which catapulted her to be a guest speaker on the SABC 1 youth show SHIFT, produced by Urban Brew Studios.
Amanda has also worked in the arts field, once again refining her craft in social media. Assisting two Durban based music productions to receive recognition and support from local Arts & Culture entities. These shows were 1st Kaset which showcased at the Playhouse and the Wits Civic Arts Centre and Journeying On that showcased at Howard College Theatre and was invited to perform at the Standard Bank Jazz Festival, during the National Arts Festival held at Grahamstown 2014.

She prides herself in building recognizable brands and providing support in the love of building a better community. She joined the organization Childline South Africa as an online volunteer counselor and later as a trainer for the Online Counselling Programme. Showing her continued support she volunteered to assist with its communication efforts when it hosted for the first time the Child Helpline Conference 2013 in South Africa. Engaging international representatives and media to ensure coverage of the event and its effort.
At the core of this young lady is ensuring that communication is always used to its fullest potential. 2013 saw her join Brien Holden Vision Institute to support their communications and media recognition efforts, where she was the managing media liaison of the Nelson Mandela Day project - an outreach effort in the community of iXopo KwaZulu Natal. Mobile Technology came knocking on her door and she jumped at the opportunity to work under the guidance of a mobile solutions agency: Thumbtribe, learning the ropes information technology and integration of mobile technology in digital media. This afforded her the opportunity to work and manage brands such as Abasa, Unilever, Marie Claire, Cosmopolitan and Shoprite South Africa.

As a writer she has contributed to projects such as SA Bloggers, Social Business Sessions, Chatsworth Tabloid, Sowetan (Youthtube), most recently adding Umhlanga Life Magazine. Writing still remains an important skill to Amanda and she uses to engage various audiences and different topics, ideas and conversations. Her digital presence in her personal capacity has grown steadily over the past year and set to make more strides as she partners with recognizable brands and mentors.

Amanda has also dabbled into the corporate world, working under the Sage Group as a Content and Social Media officer for Sage Alchemex. It was then she realized the true potential of her own growth in entrepreneurism. Launching her own business Ndlovukazi Online Media that specializes in social media marketing for startups, small businesses, communications & marketing individuals and organizations. It’s been a slow brewing dream to run her own business, which meets the needs of those wanting to engage the digital community. It’s her daily devotion to do so through entrepreneurism and commitment to the growth of Durban and South Africa as whole. Added to her list of experience is a recent role of Marketing coordination for the J.T. Ross group overseeing every marketing effort aligned to property development.

She has recently joined the iKamva Youth Development project, held in the township of Chesterville, where she mentors and tutors high school pupils after general school hours. Introducing learners to language skills, computer and communication skills as well as life skills.

Ms. Mathe currently sits as an executive member of the South African Freelancers Association (KZN Region) since 2013, contributing to the development of digital and marketing of the SAFREA brand. Ndlovukazi Online Media is also one the founding partners of the Global Entrepreneurship Week Durban, leading the communications & marketing pillar of the effort. Ndlovukazi Online Media also provides digital media strategy for The Hookup Dinner Durban team, playing a supportive role in brand building. Ndlovukazi Online Media will soon be joining the Business Women Association of South Africa, providing support under the Media & Communication Pillar with Digital media plans and structures, under the Media & Communication Sub-committee.

Safrea is a Registered Non-Profit Organisation (NPO 114-297).
PBO 930049795