|Media:||Newspapers, Internet - Website and Blogging, Public Relations, Consumer Magazines, Trade Publications|
|Speciality:||Travel, Consumer issues, Environment, Humanitarian, Wildlife, Humour, Columnist, Culture, Food, Profiles, Science & Technology, Training|
|Profession:||Writer, Copywriter, Editor, Subeditor, Project Manager, Copyeditor|
Completing studies in journalism (and later public relations, and marketing management), I started my career in 1995 as the editorial assistant at a women’s magazine and subsequently stumbled through sheer ignorance and the bravery of youth into the broader communication field.
I have worked for government departments as communication officer and editor; in the private sector as consultant to organisations such as the World Health Organization and UNICEF; in a parastatal as media coordinator, aiming to advance the understanding of science and technology; and for the South African Council for Scientific and Industrial Research – first as Editor, then Senior Manager: Research Communication, and finally as Group Manager: Strategic Communication. I left that position to pursue a career as independent writer and communication specialist where my creative and strategic thinking abilities can find expression in a wider selection of specialities and genres.
Whether writing on behalf of a CEO; conceptualising and writing strategic documents; compiling issue or product-related newsletters; content and project management of publications; profiling people in their personal or professional capacities; or waxing lyrical just for the sake of it – words are my primary paint brush. Even Solomon attested to the value of words properly used. According to him, “A word fitly spoken is like apples of gold in settings of silver.” Being counted the wisest of his time, I suppose he would know.
My business is selecting (or pruning) the “apples of gold” to convey the right message to the relevant audience, eliciting some response.
To do this properly, I have the fun task of stepping into several pairs of shoes a day: I might be an executive seeking to rally his or her team around a certain vision; a manager reporting performance results; a thought leader shaping opinions; a reporter keeping his or her audience informed; a story teller; or a poet painting, with words, the world as (s)he sees it.