|Media:||Radio, Advertising, Newspapers, Internet - Website and Blogging, Public Relations, Consumer Magazines, Trade Publications, Television, Social Media|
|Profession:||Copywriter, Proofreader, Script Writer, Writer|
I am a marketing communications professional with over 20 years’ experience within the agency/consulting environment. My expertise covers several disciplines, including public relations and communications, with a keen focus and interest in writing and content development. My love of content was nurtured through almost a decade in the PR sector and has been utilised extensively throughout my career as a strong skill set.
I currently serve SAFREA as regional head of Gauteng South and also sit on the Executive Committee as portfolio head of the SA Freelance Media Industry and Rates Survey.
My work experience spans the full spectrum of content required within the marketing communications arena and covers communications strategies (including crisis communications), media releases, presentations, profiles, case studies, scripts, online/website content, briefing notes, brochure content and so on. Over the years, I have also been exposed to an array of business content such as new business proposals, company presentations, business plans and funding proposals. I conduct research, where required.
My most recent stint in formal employment has been as managing director of a small sports and entertainment marketing agency. Life circumstances have necessitated a change in career and I have returned to private consulting to entrench myself as a writer/content creator.
I am able to immerse myself into any industry or topic and, given the opportunity, am willing to explore new avenues in content development. Writing is food for my soul.