Mike Simpson

Membership Number: SAF02700

Contact Details

Company Name:Simpson Media
Work Phone:+27 11 609 9222
Email:mike@media-simpson.com
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Profession Details

Media:Newspapers, Internet - Website and Blogging, Consumer Magazines, Trade Publications, Television, Social Media
Speciality:General, Travel, Business/Finance, Consumer issues, News, Education, Columnist, Profiles, Science & Technology, Financial
Profession:Writer, Copywriter, Editor, Proofreader, Subeditor, Publisher, Copyeditor, Journalist

Experience

 

Simpson Media (2008 – Present). Founder

Mike Simpson operates as Simpson Media, a content producer, content manager and publisher. He creates high-quality content for a multiple platforms. Work is done on a freelance, regular or contract basis.

Simpson Media was established in 2008. Mike's experience prior to 2008 includes: Media 24 (Media Industry - South Africa); Topcar Media (Publishing + Broadcasting - South Africa); Argus Printing & Publishing (Media Industry- South Africa); South Australian Regional Media (Media Industry – Australia), Ayers Rock Resort (Travel Marketing + PR – Australia); The Terrace Adelaide Hotel (Travel Marketing + PR – Australia). Also various freelance assignments within South Africa, Australia, Singapore and Hong Kong.

EDITOR + PUBLISHER EXPERIENCE:

  • Editor + Publisher of the IMM Journal of Strategic Marketing (print + digital B2B magazine) for the Institute of Marketing Management;
  • Editor + Publisher of Strategic Marketing Africa (print + digital B2B magazine) for the African Marketing Confederation;
  • Editor of Fire Protection (B2B print and online magazine) for the Fire Protection Association of Southern Africa;
  • Editor of The Recorder newspaper, City of Port Pirie, South Australia;
  • Assistant Editor of Topcar (consumer motoring publication).

 COPY-EDITOR/SUB-EDITOR EXPERIENCE:

  • Copy-editing the IMM Journal of Strategic Marketing (print + digital B2B magazine) for the Institute of Marketing Management;
  • Copy-editing Strategic Marketing Africa (print + digital B2B magazine) for the African Marketing Confederation;
  • Copy-editing Fire Protection (B2B print and online magazine) for the Fire Protection Association of Southern Africa;
  • Copy-editing Topcar motoring magazine (as part of the Assistant Editor role);
  • Copy-editing and proofreading for Easy DIY consumer magazine;
  • Copy-editing and proofreading for Focus on Transport and Logistics B2B magazine;
  • Copy-editing and proofreading for SHEQ Management B2B magazine (safety, health, environment and quality industry);
  • Proofreading and sign off of all marketing collateral (including advertisements, brochures, newsletters etc) for Ayers Rock Resort, Australia;
  • Proofreading and sign off of all marketing collateral (including advertisements, brochures, newsletters etc) for Terrace Adelaide Hotel, Australia.

 WRITING/JOURNALISM /CONTENT-CREATION EXPERIENCE (INCLUDING P.R. CONTENT):

  • Content for The Star newspaper, South Africa;
  • Content for The Pretoria News newspaper, South Africa;
  • Content for the Financial Mail business magazine, South Africa;
  • Content for The Recorder newspaper, Australia;
  • Content for the Australian Financial Review newspaper, Australia;
  • Content for the Advertiser newspaper, Australia;
  • Content for the Hong Kong Standard newspaper, Hong Kong;
  • Content for TTG Asia travel B2B magazine, Singapore;
  • Content for Fire Protection B2B magazine, South Africa;
  • Content for Automotive Business Review B2B magazine, South Africa;
  • Travel articles for SA Country Life and Travel Ideas, South Africa;
  • Content for Standpoint, an investment magazine published by Stanlib asset management;
  • Content for Private Life, a First National Bank/Rand Merchant Bank client publication;
  • Content for Gradient, an Absa Bank client publication;
  • Correspondent for Xinhua (Chinese) news agency;
  • Content for Wits Business Journal (Wits University Business School);
  • Content for Leadership magazine;
  • Content for Entrepreneur magazine;
  • Content for Topcar motoring magazine;
  • Content for TopLife lifestyle magazine;
  • PR content for 2 x international architecture and design firms;
  • PR content for clients in fields such as defence technology, higher education, business coaching and sports promotion;
  • PR content for Ayers Rock Resort, Australia;
  • PR content for the Terrace Adelaide Hotel, Australia.

 SOCIAL MEDIA/ONLINE EXPERIENCE:

  • Social media content for IMM Journal of Strategic Marketing;
  • Social media content for Strategic Marketing Africa;
  • Social media content for a photography business;
  • Blogs for Meltwater UK, an international marketing services firm;
  • Website content for a leading bank;
  • Website content for a professional services firm (auditing, tax and business consulting);
  • Content creation for Limelight business websites;
  • Blogs for an immigration consulting business;
  • SEO writing for an Australian content management company;
  • Online travel articles for SA Country Life.

 BOOK EXPERIENCE:

  • Rewriting and updating a textbook for the Advertising Media Association of South Africa (Amasa);
  • Content for Sponsorship SA, a B2B book on the sponsorship industry;
  • Content for Behind the Green Veil, a B2C book published by the Gordon Institute of Business Science (GIBS).

 MARKETING + P.R. EXPERIENCE:

  • Marketing Manager at Media 24
  • Marketing department at Ayers Rock Resort, Australia
  • Marketing department at Terrace Adelaide Hotel, Australia

 

 

SAFREA is a Registered Non-Profit Organisation (NPO 114-297).
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