|Media:||Advertising, Internet - Website and Blogging, Social Media|
From a very young age I was fascinated by cameras and photography. At the age of 16, I won my first camera in a competition: this was the start of my exploration into the art of imagery. I had a varied career from the corporate sector to owning a franchise store that was part of an international brand.
Since I bought my first SLR camera at the age of 21, photography remained part of my life’s journey, although only then as a hobby. In 2013 my life journey once again took a new direction when I decided to sell the business and pursue my passion for photography as a career. My formal training was done through the College Of Digital Photography in Johannesburg, giving me an understanding of digital photography as well as videography while exposing me to more current trends in these fields. My editing and re-touching work is done in Adobe Photoshop and video editing in Adobe Premiere Pro.
Social media is driven by visual content, which leads to clients asking more for video as well as still images. This caused me to expand my product offering to clients by also offering videography.
My passions are reflected in my photographic choices in the fields of automotive, food, product and portrait photography. I enjoy the challenges each of these fields present, due to their varied natures on so many levels. Most importantly, I aim to make my subject look the very best possible.