Manfred Seidler

Membership Number: SAF03342

Contact Details

Secondary Web Address:
Province:Gauteng (North)

Profession Details

Media:Radio, Internet - Website and Blogging, Public Relations, Television, Social Media
Speciality:General, Sports, Television, Voice Artist
Profession:Copywriter, Editor, Project Manager, Script Writer, TV/Video/Film Producer, Video Editor, Broadcaster, Social Media Expert, Videographer


I am a senior communication professional with over 25 years’ experience, mainly in the sport arena, but also in entertainment and corporate arenas with the following key competencies;

 Communication Strategy Development: Extensive experience in spearheading the conceptualisation, development and implementation of high impact communication strategies for sport federations and corporates. This has been inclusive of print ads, press releases, social media and television. Have executed sports related campaigns such as the Liquid Telecoms Athletix Grand Prix Series, the First National Bank CITYRUN Series, KPMG Comrades Marathon, Old Mutual Two Oceans Marathon and Athletics South Africa, among others.

Media Relations: Track record of effective media relations coupled with a deep understanding of Olympic Sport. Have managed numerous clients to effectively engage with various media platforms through overseeing the creation of content by media team members. Managed the media around the 2015 Comrades Marathon winner, Caroline Wöstmann. Oversaw media relations for Athletics South Africa’s flagship projects i.e. Africa Cross Country Championships and South African Athletics Season and most recently managed the entire media process (from traditional to social media, above the line and below the line media) of the inaugural Liquid Telecom Athletix Grand Prix Series.

Sports Communication: Over 25 years’ experience in sports communication. Highlights include being appointed the Head of Sport for a major news channel. A highly sought after media analyst providing commentary on sport related topics. High profile appearances include the commenting on the Caster Semenya issue (CNBC and BBC Radio), Olympic Selection and SASCOC’s handling of athletes and Durban 2022 Commonwealth Games. Other major sporting events I have covered include; Olympics (between 2004-2016) for SABC radio, 2004 IAAF World Indoor Championships, World Cup, SA Domestic Season, and World Championships.

Press Conferences and Spokesperson: Have managed press conferences for numerous high profile sporting events, acted as a spokesperson as well as regularly train spokespeople for effective media engagement.

Event Promotion: Have been at the helm of marketing and organising of major sporting events such as the SA Track and Field Championships, SA Cross Country Championships, Engen Grand Prix Summer Series, Rothmans Cup Football. Around the FNB Durban 10km CITYSURFRUN, I was able to create extensive hype in the South African media by signing up the World 10 000m silver medalist, Joshua Cheptegai along with a host of other internationals to compete against South Africa’s best. We followed a similar plan for the Liquid Telecom Athletix Grand Prix Series, but improved on it, generating media and fan interaction not seen since 2003 where South Africa last hosted an international athletics series.

Manage Editorial Content: Broad experience in developing and overseeing the design of editorial content including marketing, communication, branding, social media, video production, and web content in order to engage clients, build brand awareness, promote brand loyalty, and increase website traffic and conversion rate. I have provided high impact content for Nedbank Running Club and written press releases for Old Mutual Two Oceans Marathon.

Broadcasting: From 1998 to 2006 I was employed by Octagon CSI as a scriptwriter and producer. I developed camera and editing skills during my time with Octagon CSI, producing Athletics (Athletics Alive/Gijima), Endurance Show (Old Mutual World of Endurance), Football Show (Engen Premier Soccer), Basketball (Slam Dunk), Science Show (Hip2b) and later for the SABC a netball Show (Sesfikile), Cycling (Pedal Talk). From 2004 I have also been the SABC English Radio Services' Olympic Sport commentator/analyst/reporter, covering the Olympic Games since 2004, Commonwealth Games since 2006 and all Athletics events including Comrades Marathon and Two Oceans Marathon a host of other events.


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