|Company Name:||Firefly PR|
|Web Address:||In progress|
|Secondary Web Address:||www.lindkedin.com/Firefly PR South Africa|
|Media:||Radio, Advertising, Newspapers, Internet - Website and Blogging, Public Relations, Consumer Magazines, Trade Publications, Television, Social Media|
|Speciality:||General, Travel, Health, Business/Finance, Consumer issues, Humanitarian, Wildlife, Columnist, Food, Sports, Profiles, Science & Technology, Property, Training, Financial, Technical writer|
|Profession:||Writer, Copywriter, Editor, Trainer/Lecturer, Proofreader, Publicist, Subeditor, Script Writer, Social Media Expert, SEO Expert, Copyeditor, Journalist|
Lisette’s international and national experience being a journalist and communications manager for both corporates and agencies contributed to her excellent understanding of various business environments. She is a strong and expert business writer with the ability to simplify complicated financial concepts. Her ability spans the full spectrum of an integrated marketing communications approach. This includes internal and external communication; social media strategy and implementation; reputation management and client and stakeholder communication.
Previously, she worked for over nine years at Old Mutual as a media consultant and progressed to become a communications manager with a focus on Personal Finance, Old Mutual Investment Group Asset Managers and Old Mutual Wealth. She managed critical aspects of Old Mutual’s reputation in the local media and abroad in the United Kingdom and Africa.
She has a B. Com degree in Communications Management and completed a postgraduate diploma in Financial Planning at the University of Stellenbosch. She has recently completed a Diploma in Social Media at the University of Cape Town’s (UCT) Graduate School of Business and a Diploma in the Business of Wine at the same institution. Over the past 18 years she gained extensive experience by working across a range of international organisations, which includes the Financial Times in London.
Since November 2016, Lisette is an independent communications consultant who builds brands for South African and British businesses in South Africa, into Africa and beyond through her agency, Firefly PR.
Some of her clients include Just (recently rebranded from Just Retirement), The Old Mutual Investment Group, Old Mutual Wealth and Investec Structured Products in association with Shareable Communications. She has written articles for the Tiso Blackstar Group (The Sunday Times, Business Live and The Sowetan) as a freelance journalist and for Independent Newspapers’ Personal Finance magazine.
Lisette is passionate about financial empowerment, poverty alleviation and social upliftment, education, conservation and a good bottle of South African wine.
You may find her exploring wine farms or satisfying her taste for adventure at one of the Cape’s many tourist offerings, but most of the time she is probably out trail running in the winelands or tantalising her taste buds at one of Cape Town’s top restaurants.