Erina Botha

Membership Number: SAF04522

Contact Details

Company Name:DreamLine CC
Cell Phone:0829206559
City:Cape Town
Province:Western Cape
Country:South Africa

Profession Details

Speciality:Columnist, Environment, Property, Wildlife
Profession:Editor, Journalist, Photographer, Project Manager, Translator


BA Communications Hons degree, diploma in Nature conservation.

Functional summary

Six years as a full-time newspaper journalist onVaderland, Transvaler and The Natal Mercury and about 21 years as free-lance journalist and writer for most newspapers and magazines in the country.

Two years at TWS Public Relations (now Semeka-TWS) as co-ordinator of in-house publications and a writer on accounts such as the Johannesburg Centenary Celebrations, the Pharmaceutical Society of SA, Alpha motor vehicles and Solly Kramer.

One year in the film and video production industry.

Four years as PR manager at the Wildlife Society of SA.

Eight years as freelance writer & PR/media specialist based in Cape Town.
five years as National coordinator for Safrea (SA freelancers association).

Indigenous landscaping, consulting and other indigenous gardening services

Some Projects:

Organised Wildlife Society's diamond jubilee, including the publication of a glossy celebratory magazine and banquet for 600 quests;

Published four annual environmental surveys distributed through Independent Newspapers.

Initiated and, in conjunction with The Star, researched, wrote and produced SA's first recycling guide and directory in 1989 and updated it in 1990;

Coordinated the Earth Day 1990 media campaign for which I won an M-Net Environmental Merit Award in 1990.

Four years as PR manager at the Small Business Development Corporation (SBDC):

Some projects:

Organised and coordinated the Small Business Week media campaign from 1991 to 1994, including the publication of a number of special surveys every year;

Organised the Sanlam/SBDC annual Entrepreneur of the Year Awards Banquets and publicity from 1991 to 1993;

Two years as Managing Member of own PR company employing three staff members:

Events management, publications, media liaison. One of my staff members have gone on to become the PR Manager of Johnnic

Four years as full-time freelance non-fiction writer:

Annual contract for five years to research, edit, write copy and help coordinate the Encyclopaedia of Brands & Branding;

Annual contract 1996 – 2000 to research and write a special Branding survey for the Sunday Times.

Four years as full-time freelance journalist/PR specialist:

Research and wrote copy for UCT mewsletter and send out media releases re the University of Cape Town’s 200 year celebrations;

Annual contract 1996 - 199for the past three years to research and write a special Branding survey for the Sunday Times.

Five years as SAFREA coordinator 2002 – 2007:

Re-established Safrea Western Cape;|
Grew membership through on-going campaign and monthly meetings with top journalists/photo-journalists giving talks and presentations.
2008 – date: Dreamscapes landscaping, garden maintenance and writing on indigenous gardening for various magazines, newspapers.

SAFREA is a Registered Non-Profit Organisation (NPO 114-297).
PBO 930049795