Lynne Smit

Membership Number: SAF00743

Contact Details

Company Name:Conversations Squared
Work Phone:021 556 4777
Cell Phone:083 299 7383
Web Address:
Secondary Web Address:
Work Address:32 Alicante Avenue
City:Cape Town
Province:Western Cape

Profession Details

Media:Books, Newspapers, Internet - Website and Blogging, Public Relations, Social Media
Speciality:General, Travel, Health, Business/Finance, Consumer issues, Environment, Humanitarian, News, Wildlife, Academic, Education, Culture, Food, Science & Technology, Property, Training, Financial, Technical writer
Profession:Writer, Copywriter, Editor, Graphic Designer, Trainer/Lecturer, Proofreader, Publicist, Subeditor, Project Manager, Researcher, Script Writer, DTP, Powerpoint Designer, Social Media Expert, Journalist


Lynne Smit is a journalist and communicator who is an expert in understanding and ‘translating’ the most complex and technical of subjects, finding the right angle for the target audience, and writing news copy that people want to read. She specialises in finding the best way to tell the story, often using multimedia and social media techniques, including scripting, recording and editing podcasts. Her skills also include photography, design and layout.

Her career track record includes 30 years’ experience working as a reporter and sub editor on various publications, including the Cape Times, Argus, Star and the Financial Times (London). 

She was a mentor in the World Federation of Science Journalists’ SjCOOP programme. She is past president of the South African Science Journalists’ Association and Chair of the South African Freelancers’ Association. She is also the author of three college textbooks and the editor of a book on education and evolution in South Africa.

She has worked for a number of international organisations, including the WHO as senior writer in the WHO African Region headquarters in Brazzaville, the UK’s Parliamentary Office for Science and Technology, UNESCO, The EU and international conferences mostly in the health, technology and innovation arenas.

She is a director in Conversations Squared, a full service communications agency based in Cape Town, South Africa.

 Writing, Communication, Web development, Research, Newspaper and magazine production, Design, Project management, Public relations, Marketing, Teaching, IT troubleshooting and training, Script writing, Podcasting

SAFREA is a Registered Non-Profit Organisation (NPO 114-297).
PBO 930049795