Recent news from Safrea
Safrea’s Free State region presented a brand-building workshop with a difference. It emphasised the power of trust as we move from an experience economy to a network economy where we build our brands through collaboration with other freelance...
When working toward enhancing SEO, we need to include quality links as quality links draw quality traffic to our websites. How do we go about building the correct links so that our page gets good reference, people repost our content and ultimately...
Is ChatGPT a threat or powerful tool for authentic copy? As it’s not going to go away, how can we embrace it and use it responsibly to address the panic it has created among freelancers in the media and communication world? “The real question is,...
Is ChatGPT a threat to freelancers in the media and communication industry, how accurate and current is its content and what is its role in the academic world? Members of Safrea’s Eastern Cape region discussed the impact of GhatGPT, the latest...
Safrea welcomes Leonie Bolleurs on board Exco as the new Chair of the Free State region. Having headed up this region before, Leonie already has some great value-add plans in store for the Free State members. Leonie is a dedicated and organised...
The Professional Development team got together at the end of January to brainstorm topics and speakers based on the outcomes of Safrea’s recent survey among members. “The biggest ask by far was for practical, work-related skills and we’re planning...
The Eastern Cape region’s first Coffee Club in 2023 kicked off with a bang! “This informal and intimate monthly event was an excellent start for the rest of our Coffee Clubs planned for the year,” said Lize Hayward, the region’s Vice-chair who...
When writing for SEO we always have to bear in mind that we are not writing for robots, but for humans. How do we use on-page SEO to enhance our websites’ content for the human eye and mind, ultimately improving our search engine ranking? “Let me...
Members of Safrea’s Eastern Cape region share the power of freelancing as a career at their annual get-together. Their encouragement of each other also serves as inspiration to tackle 2023 with confidence.
Get ready now The huge challenges and incredible change businesses had to face over the past few years, will not slow down in 2023. Businesses will have to deal with the aftereffects of the global pandemic, Russia’s invasion of Ukraine, economic...
Keyword research When writing for SEO we are not doing so for ourselves or our clients, but ultimately for the targeted end-user – bearing in mind the behaviour of the person searching for our content. How do we go about finding the right keywords...
The new Professional Development team under the leadership of Kay Johnstone, got together for the first time in-person to brainstorm plans to serve Safreans best. Alexis Grewan, previous Professional Development portfolio head, shared her...
Understanding search ranking How do we go about writing Search Engine Optimised content across all our platforms to ultimately drive organic traffic to our websites to enhance the impact of our message globally in a cost-effective way? “It is...
My name is Anne Marais - I am one of those who attended the Diversify your career webinar, which was absolutely excellent! It is a pity that so few people attended. I understand that it is a huge undertaking on Safrea's part, but I really hope that...
Safrea members, from left, Gillian McAinsh, Lynne Gadd-Claxon and Cindy Preller enjoy Nelson Mandela University’s first PR Industry Matchmaking Event in Gqeberha (Port Elizabeth). Cindy, who lectures the Public Relations Management Diploma students...