Recent news from Safrea
“Social media is tremendously powerful. It gives everyone a voice and allows us to transverse borders and look at the world differently. Currently there are more than 424 million active social media users globally. What is our role on social media and how do we deal with it responsibly and effectively?” These are the words of Lynne Smit as she presented a practical online workshop to Safreans.
It was a momentous occasion on Friday 8 April when Gauteng North and -South Regions held a brunch rendezvous. Not only was it the first joint event for members in the two neighbouring regions, but it was also the first live event for over two years.
Describing himself as a “born villager at heart,” Shadrack Kubyane used an analogy learnt on bamboo/vegetable farms in China, to describe the growth of a business. The key is the 80/20 principle, whereby one focuses on short-term and long-term goals at the same time. The smaller, short-term side of the business (the “vegetables”) will sustain you while you are waiting for the big payday from the larger but slower-growing side (the “bamboo”).
“Not long after I attended a Safrea workshop (Social Media for Business by Nadia von Maltitz), I was approached to produce a marketing video promoting CCTV cameras. Due to the abundance of these types of videos online it was crucial to produce a...
Copy that is too much, too little or too hard. These are the three biggest communication errors, according to Dr Cindé Greyling, a communication specialist from Bloemfontein. She addressed freelancers on the basics of good communication at the...
What is innovation? Is it connecting the dots that other people missed? Dennis Smith, award-winning innovation management and entrepreneurial development professional, presented a webinar to Safreans - answering these questions and connecting the...
“You are the business. People buy from you before they buy a product or service. Therefore, with influencer marketing it is important to lead with personality. Show people who you are – there are many ways to do it via social media.” These were the...
Using Facebook to Promote your Freelance Business
The quality of your stakeholder relationships can indeed make or break your business. Alexis Grewan (Head, Professional Development) shared valuable insights and tips on how to consciously manage your workplace relationships during a recent webinar, using Eric Berne’s Transactional Analysis.
How do we overcome trauma and loss in our lives to such an extent that it becomes a driving force to personal success? Nimee Dhuloo, inspiring personal and business coach, mentor and author of the book “Living on purpose” shared her life lessons with Safreans during a Gauteng South webinar.
Covid-19 was the catalyst that kick-started the new world. It has brought about ten years’ change in one month. Now with the end of Covid in sight, we are all different. The most important strategic question we should ask is – In a post-pandemic world, do you think that your customers will want to engage with you in the same manner as before?
Safrea’s Free State Region hosted a workshop with social media specialist, Nadio von Maltitz. She shared useful tips with the group of freelancers, including photographers, videographers, copywriters, and graphic designers.
Safrea hosted a webinar with simplicity specialist Jonathan Stewart on discovering your individual productivity personality to experience success, happiness and satisfaction.
Safrea presented a workshop where freelancers in the growing gig economy could learn how to build the special kind of resilience needed for people working on their own. Alan Ahlfeldt (executive coach and psychologist) shared tips during this interactive workshop on how to build resilience, understand oneself, build competence, accept that life is tough – and breathe.
Safrea’s bold transition to new media pays off Amid Covid-19, South Africa’s freelance creatives used lockdown to pivot into ‘new media’ – surprisingly unfamiliar terrain for many seasoned creatives – and the work is now paying off. Johannesburg,...