Safrea calls for freelance participation in latest industry, rates survey
2020 was a rough year for freelancers. The economy shrank by over 7% from 2019 and shed over 1,5 million jobs. One in every three South Africans was jobless. Self-employed professionals, freelancers were hardly spared from this downturn. In a survey last year, the Southern African Freelance Association (Safrea) found that one in four respondents had lost 100% of their income. About a fifth of respondents said they needed help with money to buy food.
Against this backdrop, the South African Freelance Association is launching its 2020/2021 media industry and rates survey for self-employed and part-time freelancers in the media and communication sector.
The survey, which has been running since 2016, helps identify trends in the freelance sector, as well as benchmark rates most often charged by freelance professionals said lead researcher Jude Mathurine.
Mathurine who lectures in the Media and Communication Department at Nelson Mandela University said that the data also helps Safrea and its partners support freelancers in the media and communication sector through professional development and advocacy.
“In addition to the annual review of freelance rates, this year’s survey will try to understand how and how freelancers tried to stay afloat in a context where self-employed professionals have little protection and support from government,” Mathurine said.
Safrea chair, Lynne Smit said that the survey measures the rates that are charged by freelancers, so the more people that take part in the survey, the more accurate these rates will be.
“Although the final results are not officially recommended rates, many clients use the annual Media Industry and Rates report to benchmark their rates,” Smit said.
A record 466 freelancers participated in the 2019/2020 study. The report found that South African freelancers are highly educated but generally poorly paid relative to the average South African monthly salary. About one in three freelancers earned less than R10 000 a month. Women freelancers earn less than men and Black freelancers recorded the lowest levels of remuneration.
The survey is open to freelance graphic designers, videographers, PR professionals, journalists, voice-over artists, podcasters, translators and interpreters, copywriters and editors among others.
As an incentive Safrea is offering respondents an opportunity to win one of two SAFREA provisional memberships valued at R500. The survey closes on Monday 11 October 2021.
To participate, visit https://safrea2021.questionpro.com. The voluntary survey takes approximately 15 – 20 minutes to complete.
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