A Coffee Club with a difference – Safreans in the Eastern Cape region got together for their monthly Coffee Club, this time in the comfort of one of their homes. They watched and discussed a webinar recording on how to use one’s editorial voice and knowledge to build trust and create connections, find work and increase income.

The presenter focused on three elements – maximising speech, teach and reach.

• Speech – How you can build trust by using your voice in podcasts for example.
• Teach – How to use different online platforms to create your unique niche training, focusing on your specific knowledge and experience, repurposing it and adding a price tag to it.
• Reach – How to create solutions to people’s problems by providing useful problem-solving digital content via SEO, keywords and phrases. Google is your friend!