‘Nothing beats social media’

The Free State Region of Safrea recently (10 August) hosted a workshop with social media specialist, Nadio von Maltitz. She is founder and director of Cuberoo, a social media agency.

Nadia shared a few useful guidelines with the group of freelancers, including photographers, videographers, copywriters, and graphic designers.

“When you do social media, first know who you are. When compiling your social media strategy, it is important to know your business and what you have to offer. Ask yourself ‘what makes me different from my competitions’, ‘who is my ideal customer’ and ‘what do I still need to work on’,” she says.

She also states that social media is dynamic. What was relevant a year ago, is no longer relevant. “Stay dynamic, be flexible and be able to adapt your strategies quickly.”

Nadia recommended that it is important to connect and engage with people. “Help them with content they love to see. Post material that will educate, entertain, inspire, sell your services, and build your brand,” she says. 

This group of creatives did not only benefit from the session in order to enhance their business; as content creators they will also be in a position to assist other businesses with their social media needs.