Benita van As is an artist, coffee lover, foodie, and traveller addicted to indoor rock climbing. Her passions in life are photography, design, visual communication, her husband, family and pets.
Please tell us more about what you do and how long you’ve been a freelancer.
I started my freelancing journey early in my life, about 14 years ago, while I was still at university. I am a photographer and creative professional – I tell stories through my photography. I work in a variety of fields including, sport, real estate/architecture, events, and my favourite – portraits. I also do photo editing, graphic design and creative consultation. I love nothing more than creating beautiful photographs filled with emotion.
What does a day in your life look like?
My day always starts with a large mug of coffee and checking emails, social media, etc. and responding to queries. Depending on whether I have shoots booked for the day or not, it varies. My day is divided between doing tutorial/webinars to further my skills, emails, online marketing and research. On days before events/shoots I always ensure that my gear is ready, memory cards formatted, batteries charged and everything ready to go the next morning. After shoots I usually download my images and select one or two to create a pre-view for the clients.
Where/how do you find inspiration?
My inspiration comes from everyday life, my husband, and family. Everywhere you look, you can find beauty and something to inspire you.
What advice do you have for other freelancers?
Do not undervalue yourself. Always have a contract and keep a regular schedule.
How long have you been a Safrean, and why are you a member of Safrea?
Before Safrea, I was part of the South African Pro Photographers Association since around 2010. In 2019 I decided to join Safrea for the added benefits of the recognition by media houses as well as events hosted by Safrea as a freelance professional society. Safrea also provides networking opportunities and great support and advice. In 2020 South African Pro Photographers Association joined forces with Safrea. With this came a more diverse set of learning opportunities and support network.
What is your work/life motto?
Live life to the fullest, and grab every opportunity with both hands. My husband also reminds me of this one often – “The worst that can happen is if someone says ‘no’ and the answer will remain so if you do not ask. So, take the chance and ask!”