Safrea created a win-win opportunity for members in the Free State. Members were not only offered a platform to market their services to a lucrative potential market, but they also educated the audience about enhancing their customer experience.

Four members promoted their services and added value to communication professionals representing schools, tertiary institutions and a medical facility, at an event in Bloemfontein.

Charlene Stanley, co-owner of Storytown Productions with her husband cameraman, believes that stories have value. In her presentation “The Power of Visual Stories,” she shared how storytelling is more likely to engage your audience, make them care, better understand and remember your message.

Igno van Niekerk, motivational speaker, author and photographer also referred to the importance of storytelling in his “Design Trends for 2022.” He believes that we are the masters of the stories of our businesses. “We can control with whom we are working to tell the stories of our businesses. You want to work with someone that shares your vision, that has passion and energy, and that you can talk to about your business.”

Dr Cindé Greyling, who completed six degrees to further understand human communication, and enjoys writing and managing her communication coaching and training business, spoke about “Why a communication coach needs you?” With 75% of communication being misunderstood, resulting in up to R7 million expenses per year for companies with an average of 100 employees, she believes that a communication coach has a role to play in this profession.

Sarel Henry, a motion graphics designer and project leader, added value with his presentation, “The proper brief.” “Besides your budget and project timeline, an important aspect to include in your brief to a designer is an overview of your business. It is important that all design elements convey the identity of your business.”